In terms of the food, Hoi An was probably my favourite stop on my whitsle-stop eating tour of Vietnam.
Here's a dish the town is famous for: Cau Lau.
A lunchtime noodle dish with thinly sliced bbq/roasted pork, a thin porky gravy-like sauce, various greens and herbs, and finally it's topped with crisp-fried squares of noodle dough for added texture.
The noodles are worth a special mention; they're supposed to be made using the water from one or two particular Hoi An wells. Don't ask me why. But they are made differently...the result is a light brown noodle, which has an almost nutty flavour and is pleasingly chewy and satisfying.
Served with some tasty condiments, and eaten squatting on a miniscule plastic stool, it makes an ideal lunch: